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Banh, Inc. - Search Engine OptimizationMy Sponsored Search Is Getting ExpensiveThe primary of a Sponsored Search is the immediate results, but you can commit tons of money, months after months. Pay Per Click is ideal as a short term strategy, but one that is costly. Depending on your search terms, a top position can cost thousands of dollars per day. For most companies, a balanced approach that includes organic optimization is the best and most cost effective approach. Organic traffic continues, day after day, month after month, without robbing your bank account. Search Engine Optimization is a much more cost effective form of advertising strategy for long term. One drawbacks of Organic (natural) search engine optimization is the time it required to get a website to the top. Search Engines like Google, MSN or Yahoo do not update daily, or even weekly, therefore it can take months for a website to see the full effects of a professional optimization job. But the great news after it's done? Organic optimization almost always yields a much lower total cost per visitor and cost per conversion, even including consulting costs. |
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